Lodge an Expression of Interest:
To express your intertest, please submit a written response to the selection criteria in the Naming Rights REOI Template to arboretumsponsorship@act.gov.au by COB 21 September 2026.
Asset Naming Rights
Showcase your organisation at the National Arboretum Canberra by attaching your name to the Visitor Centre, our primary naming rights opportunity. A separate, smaller naming opportunity is also available for the Pod Playground. These opportunities deliver high visibility, meaningful community impact, and strong alignment with one of Australia’s most significant cultural landscapes.
Why partner with us?
Align with a leading cultural institution known for its work in tree conservation, education and community recreation
- Demonstrate your organisation’s commitment to social responsibility and environmental stewardship
- Brand exposure to one million+ annual visitors with prominent internal and external signage
- Significant media and promotional opportunities linked to major events.
- 92% customer satisfaction rating
- 63,281 students visited in 2025-26
- 166,000+ Active Arboretum website visitors in 2025
Visitor Centre Naming Rights
The ACT Government is seeking Expressions of Interest for the Naming Rights of the National Arboretum Canberra's (NAC) award-winning Visitor Centre.
This exclusive partnership presents a unique opportunity to elevate your organisation's profile through association with one of Australia's leading cultural institutions, reaching more than one million annual onsite visitors and an active digital audience.
As a nationally recognised destination for tree conservation, environmental stewardship, education and recreation, the NAC provides a powerful platform for organisations seeking to demonstrate leadership in sustainability, community engagement and social responsibility.
Designed by Peter Tonkin of Tonkin Zulaikha Greer Architects, the Visitor Centre sits seamlessly within the landscape as the gateway to the Arboretum. By day, visitors can enjoy the café, gift shop and a year-round program of tours and workshops. By night, it becomes one of Canberra’s premier event venues, hosting up to 500 seated or 700 standing guests.
To learn more about this opportunity, including the range of sponsorship benefits available, please refer to the Visitor Centre Naming Rights Prospectus.
Pod Playground Naming Rights
The Pod Playground offers a separate, complementary naming rights opportunity focused on community engagement and family audiences.
This award-winning play space, located adjacent to the Visitor Centre, attracts thousands of families each week and is one of Canberra’s most popular outdoor destinations. Featuring nature-inspired elements such as giant acorn cubbies, nest swings and banksia pods, it provides a dynamic environment for children to play, explore and learn.
This opportunity is well suited to organisations seeking strong community visibility and alignment with family, wellbeing and outdoor recreation.
Get in touch
The Arboretum is seeking to partner with values-aligned organisations for these naming rights opportunities. If you would like to learn more or express your interest, please contact arboretumsponsorship@act.gov.au.