Asset Naming Rights
Showcase your organisation at the National Arboretum Canberra by attaching your name to the Village Centre, our leading naming rights opportunity. A separate, smaller naming opportunity is also available for the Pod Playground. These opportunities deliver high visibility, meaningful community impact, and strong alignment with one of Australia’s most significant cultural landscapes.
Why partner with us?
- Align with a leading cultural institution known for its work in tree conservation, education and community recreation
- Demonstrate your organisation’s commitment to social responsibility and environmental stewardship
- Brand exposure to one million+ annual visitors with prominent internal and external signage
- Significant media and promotional opportunities linked to major events.
- 91% customer satisfaction rating
- 59,000 students visited in 2024-25
- 166,000+ Active Arboretum website visitors in 2025
Village Centre Naming Rights
The ACT Government is seeking a naming rights partner for the National Arboretum Canberra’s Village Centre, a leading multi-year partnership opportunity at the Arboretum.
As the primary visitor hub, the Village Centre offers the highest level of visibility, activation potential and brand association across the Arboretum.
Designed by Peter Tonkin of Tonkin Zulaikha Greer Architects, the award-winning Village Centre sits beneath the ridgeline, integrating with the landscape through its distinctive roofline, expansive glazing and stone-clad walls.
By day, the Village Centre operates as a café and retail destination; by night, it transforms into one of Canberra’s leading event venues, accommodating up to 500 seated or 900 standing guests.
The site features:
- Award-winning catering and event management by the Ginger Group
- The Curatoreum retail experience showcasing gifts, books and art
- Daily visitor programs, guided walks, education programs and seasonal events
As the heart of the Arboretum, the Village Centre provides a high-profile platform for a naming rights partner seeking strong brand recognition and meaningful community connection at scale.
Pod Playground Naming Rights
The Pod Playground offers a separate, complementary naming rights opportunity focused on community engagement and family audiences.
This award-winning play space, located adjacent to the Village Centre, attracts thousands of families each week and is one of Canberra’s most popular outdoor destinations. Featuring nature-inspired elements such as giant acorn cubbies, nest swings and banksia pods, it provides a dynamic environment for children to play, explore and learn.
This opportunity is well suited to organisations seeking strong community visibility and alignment with family, wellbeing and outdoor recreation.
Get in touch
The Arboretum is seeking to partner with values-aligned organisations for these naming rights opportunities. If you would like to learn more or express your interest, please contact arboretumsponsorship@act.gov.au.